Breaking Free nominated as one of UK’s most disruptive companies

Nominated for the 2014 Ox Smarta100, chosen from over 2,000 entries.


Press release

Breaking Free Group has been nominated for a place in the 2014 O2 Smarta 100, an index of the UK’s most disruptive, resourceful and socially-beneficial small businesses.  The company was chosen from over 2,000 entries nominated nationally, and now goes forward to a national final to take place in London on November 13, 2014.

Smarta is one the UK’s leading online resources for start-ups, small business owners and entrepreneurs.  Founded by Shaa Wasmund, it is backed by some of the UK’s top entrepreneurs, including Deborah Meaden, Theo Paphitis, Michael Birch and Sir Richard Needham.  Commenting on the awards, Shaa Wasmund, Smarta founder, said “The O2 Smarta 100 always showcases what is truly disruptive, innovative and engaging in the UK small business sector and this year has been no exception.”

“We are extremely pleased to have been nominated for these major awards, not least since we feature in the ‘Biggest Social Impact’ category,” commented Managing Director Jonathan Ward. “Breaking Free Group was set up to deliver innovative and dynamic digital healthcare solutions, and this award testifies to our principal focus on empowering people to address and overcome substance dependency and addiction.”

It follows a strong 24 months for the business, which has offices in Birmingham and Manchester and is now working with more than 60 Local Authorities and NHS Trusts across England, Scotland and Wales. In July this year, it also launched the world’s first online healthcare intervention in prisons, in partnership with the Ministry of Justice and NHS England.

The company, which is tapping into a growing market for digital health, aims to use its web-based treatment programme to complement existing healthcare services in the NHS and beyond.