US vaping backlash dents British American Tobacco revenues

The FTSE 100 company has sought to capitalise on boom in cigarette alternatives. In September, BAT announced plan to cut 2,300 jobs by 2020, as it prepares to shift away from cigarettes. Its flagship vaping product is Vype; it also sells tobacco heating products and oral products, the Guardian reports. Elsewhere, Over a dozen US school districts sue Juul and other vape companies.