‘Kiddification’ of booze and smoking

A new alcoholic drink raised alarm bells thanks to its fun packaging and pocket money-friendly price. “It’s time we stopped giving ‘adult’ products the CBeebies treatment,” the Independent newspaper urged. “Cutesy 99 bottles are deceptively lethal: a whopping 49.5% alcohol… coupling the equivalent punch of strong, neat spirits and the easy-to-drink flavour profile of a bag of fizzy sweets.”