Alcohol ads increasingly target youth

Parents Who Host Lose The Most draws attention to: alcohol and tobacco companies used ads to encourage young people to experiment with and ultimately get addicted, that in Lockyer v. Reynolds, a court determined that “targeting” occurred when RJ Reynolds Tobacco Co placed ads that didn’t substantially differ in how many young people it exposed compared to of-age people, and Research in the Journal of Public Health Policy tested whether alcohol ads on TV target young people.