The big money behind marijuana rescheduling

“With the removal of [Internal Revenue Code, Section] 280E, it significantly changes the cash profile of the business… We’ve got a lot of bets on the table… we just need one to hit,” Trulieve CEO Kim Rivers explained. Trulieve funded the 2024 recreational marijuana legalization ballot drive with $141.9million and $19.6million so far for 2026.